Creative Leadership

I help organizations turn ideas into story-driven content that engages audiences, strengthens brands, and achieves measurable outcomes. As a creative leader, I guide teams, streamline workflows, and ensure every project aligns with strategic goals.

With over 20 years of experience leading creative teams across the globe, I provide strategic oversight for video, animation, motion graphics, infographics, and presentations. I work with distributed teams to orchestrate projects from ideation through final delivery, ensuring clarity, efficiency, and high impact.

Think of me as the conductor of a complex ensemble: I make sure every team member—from designers and videographers to editors and voice talent—works in harmony to realize your vision, on time and on budget. My focus is not just on execution, but on strategic storytelling, operational efficiency, and delivering results that matter.

Below are selected projects I’ve directed, demonstrating both the creative vision and leadership that drives results. Each project reflects a combination of storytelling, team coordination, and operational oversight.

National Geographic Television

Directed a global creative team to define the visual style and storytelling approach for the teaser and series Mapology and The Big Picture with Kal Penn. Led development of maps and infographic sequences that helped secure network approval and guided the series into production. Streaming now on Amazon Prime.

Gerber Life Insurance Company

Directed a creative campaign for Gerber Life Insurance’s social video series, guiding the team to develop expressive, visually engaging animation that stood out from standard explainer videos. Oversaw style development and creative decisions to ensure each piece aligned with the client’s goals and delivered maximum audience impact.

Scotiabank

Led concept development and ideation for illustrations and data visualizations featured on Scotia Bank’s Advice+ blog. Coordinated creative workflow to ensure brand consistency and clarity of messaging, producing high-quality, performance-driven visuals.

Bank of the West

Directed creative concepts and visual strategy for the online publication Means & Matters, guiding designers to create distinctive graphics and infographics while maintaining brand integrity and delivering content to specification.

DNS Made Easy

Led the development of an animated video series for DNS Made Easy, including ad spots, educational tutorials, and motion infographics. Directed script and production strategy to clearly communicate complex technical concepts, ensuring content was accurate, engaging, and easily understood by the audience.